KLM ROYAL DUTCH AIRLINES
ON YOUR MAP
ON YOUR MAP
Research shows that we’re often persuaded by influencers when choosing our next holiday spot. Unfortunately, most influencers travel to similar destinations for guaranteed likes. To prevent our world getting smaller, we sent influencers to destination unknown…blindfolded.
In this interactive adventure, followers had to help guess where they ended up.
With three Instagram Live droppings on the travel influencers’ own channel, the story unfolded. Countless Instagram stories and posts followed post dropping showing the destination at its best.
And by the way. With this project we won the complete KLM United Kingdom account for agency CODE ‘D AZUR in a multiple agency pitch 🔥