BNR, the #2 news radio station in the Netherlands wanted to advertise on the #1, Radio 1. When they wouldn't allow it we had to get a little clever.

We launched a fake airline: Bay&Air. Which in Dutch is phonetically identical to BNR. Then we submitted a commercial to Radio 1. Who played it, once, and then pulled it. But it was already too late :)

Made together with friends at The Odd Shop